About Us


UNRACKED is a fashion destination for the curious - designed to inspire discovery, creativity, and community.

We aim to bring romance back to retail, featuring emerging designers with stories worth hearing and visions that speak volumes. We want to help you discover something truly special that will be treasured for years to come.

At UNRACKED we don’t believe in following the trends, but we will encourage you to be your own muse and to wear your story proudly.

Founded in 2020 by Laura Ellner, UNRACKED is based in Hudson, NY - a small town with a ton of personality. We’re a shop, a community, and a destination for inspiration where everyone is invited to come and experience what we have to offer, fall in love with designers they’ve never heard of, and make new friends.